The Challenge

A generalist creative agency who was stuck in the middle low revenue, no clear differentiation, slow growth and losing projects to competitors.

The Insight

The answer was already in their work. One of the founders was a medical illustrator, and 60% of their projects were science-related. They weren't really a generalist agency, they were a science agency that hadn't said so yet.

The Approach

We worked together to reposition the agency entirely around biotech and life sciences, with a message that finally matched their expertise A Creative Agency for Science Types.

The Impact

Ten years later, we're still working together. Sales have doubled year over year.

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