The Challenge
A generalist creative agency who were stuck: low revenue, no clear differentiation, slow growth and losing projects to competitors.
The Insight
The answer was already in their work. One of the founders was a medical illustrator, and 60% of their projects were science-related. They weren't really a generalist agency, they were a science agency that hadn't said so yet.
The Approach
We worked together to reposition the agency entirely around life sciences, with a message that finally matched their expertise: A Creative Agency for Science Types.
The Impact
Ten years later, a team of 8 and sales have doubled year over year.
Adduci Studios: Didn’t know who they were
Total rebrand for a new audience
Business Development coaching for the founders
Website + content
Agency structure, business models, sales, and marketing