The Challenge

A generalist creative agency who was stuck in the middle low revenue, no clear differentiation, slow growth and losing projects to competitors who had something they didn't: a point of view.

The Insight

The answer was already in their work. One of the founders was a medical illustrator, and 60% of their projects were science-related. They weren't a generalist agency moonlighting in science they were a science agency that hadn't said so yet.

The Approach

Client interviews made it clear: the path forward was focus, not expansion. We repositioned the agency entirely around biotech and life sciences, with a message that finally matched their expertise A Creative Agency for Science Types.

The Impact

Ten years later, we're still working together. Sales have doubled year over year.