Be Different or be part of the herd

Helping founders discover their competitive advantage and where they can become meaningfully different.

Are you a Founder or CEO?

Not growing? Marketing isn’t working? Losing deals you should be winning?

Uncover your competitive advantage →

Are you an Agency?

Not growing? Biz Dev isn’t working? Losing deals you should be winning?

Create the Agency of the future →

Become the obvious choice

I help founders uncover, build, and communicate the competitive advantages that can't be copied.

When your business blends in...

• Marketing becomes expensive.
• Sales cycles get longer.
• Pricing pressure increases.
• Great prospects choose someone else.
• Growth eventually stalls.

“As a result of your guidance, we are closing 60% more deals and revenue has grown 500% in one year”.

Katie Osborn, Founder, Via Collective, Brooklyn

“Rhonda helped us get clarity on what made our business different and worked with us to reposition for a new market. The results have been amazing. We are doubling our revenue year over year.

Paula Adduci, Founder, Adduci Studios, SanFrancisco

Hi, I'm Rhonda Page.

For over 25 years I've helped some of the world's most iconic brands discover what makes them the obvious choice.

Today I help founders and CEO’s do the same. My work as a differentiation consultant is about uncovering the strategic advantage that changes how customers see your business and building everything around it.