Be Different or be part of the herd.
What are you missing?
Most Founders and CEO’s are too close to their own business to see what makes them different.
I spent 25 years building global brands. Every day CEO’s and Founders sit across from potential customers, partners or investors and can’t explain what they do and why it matters. So in 2010 I started Know Your Difference™. My superpower is finding the thing that’s already there, that you can own, articulating it and getting the whole business speaking the same way. The Result: clearer conversations, shorter sales cycle, better ROI on marketing and customers who actually get it.
Let’s find yours
You’re a Founder or CEO and need to do better at standing out. Your message is not landing and you sound like everyone else.
I’m ready for clarity →
You own a creative agency and need express how you’re different and build a model that’s sustainable for the future.
I’m ready for clarity →
Problem Solved
After many successful years in business, the market changed and new business was no longer coming to us the way it always had. We asked Rhonda to help figure out what was going on and she interviewed our most important clients. We learned that our clients perception of us was a bit off. We had to make some changes and hire some new staff with specific job titles. Its been 4 years and our business has dramatically improved.
Robert Moberly, Founder, London, UK
Doubling Revenue Year over Year
When we started working with Rhonda, our business had reached a plateau and we felt stuck. She helped us get clarity on what made our business different and worked with us to reposition for a new market. The results have been pretty amazing. We are doubling our revenue year over year. What’s more, Rhonda works with positivity kindness, and grace that is very uplifting… she’s truly a joy!
Paula Adduci, Founder, SanFrancisco
Doubled Revenue on Relaunch
Rhonda has a rare ability to slice through the noise and find the golden nugget. She interviewed my key stakeholders, uncovered insights I'd never considered, and helped me reposition my entire business, new name, new brand, new message. new website. When I relaunched, sales doubled almost immediately.
Dianne LeBreton, Chair & CEO, ClearShift
500% Growth in One Year
I just wanted to say how grateful I am for the work you do Rhonda and the wisdom you’ve shared with me. As a result of your guidance, we’ve increased our proposal win rate from 35% to 65% and increased revenue by 500% in one year.
Katie Osborn, Founder, Brooklyn, New York
Seeing the Opportunity
Before working with Rhonda, I felt a little stuck. I had owned and sold a manufacturing company and moved over to consulting but I was not sure who my ideal client was, how to describe what I do, or if I was offering the right programs or packages. Rhonda got me clear on my message, audience and pricing strategy. I'm now more confident about what I'm offering and the fees I'm charging and I just landed a significant consulting contract.
Todd Grierson, Founder, Grierson Consulting
Clarity = Revenue
I'm a Brand Clarifier.
I find the value proposition or one true thing that makes your business different, the message your competitors wish they'd thought of first and I make sure everything you spend money on is built around it.
With over 25 years of experience working on the world’s most iconic brands, I’ve done this for Consumer Packaged Goods, Law Firms, Real Estate Developers, and Creative Agencies across four continents.
I see opportunities that nobody sees. I ask questions that nobody asks. And I tell you the truth even when it's not what you want to hear.
I've helped grow revenue by as much as 500%.