Be different or be part of the herd
Find The Idea You Can Own
After 25 years building global brands, I’ve learned that most brand problems are clarity problems. A clear message and differentiator exists, but it's buried under internal language, competing priorities, market research and the kind of familiarity that makes it impossible to see what's right in front of you. I find it.
Then make sure everyone, on your team and your customers, can see it and feel it. I see opportunities that others miss and help brands find the one idea they can own in the market and build everything around it.
You own a business and need to do better at articiulating what you do. Your message is not landing and you sound like everyone else.
I’m ready for clarity →
You own a creative agency and need express how you’re different and build a model that’s sustainable for the future.
I’m ready for clarity →
Clarity = Revenue
I'm a Brand Clarifier.
I find the one true thing that makes your business different, the message your competitors wish they'd thought of first and I make sure everything you spend money on is built around it.
With over 25 years of experience working on the world’s most iconic brands, I’ve done this for CPG, financial institutions, law firms, real estate developers, creative agencies across four continents, and founders of entrepreneurial companies. I've helped grow revenue by as much as 500%.
I see opportunities that nobody sees. I ask questions that nobody asks. And I tell you the truth even when it's not what you want to hear.
Fueling business success
Problem Solved
After many successful years in business, the market changed and new business was no longer coming to us the way it always had. We asked Rhonda to help figure out what was going on and she interviewed our most important clients. We learned that our clients perception of us was a bit off. We had to make some changes and hire some new staff with specific job titles. Its been 4 years and our business has dramatically improved.
Robert Moberly, Founder, London, UK
Doubling Revenue
When we started working with Rhonda, our business had reached a plateau and we felt stuck. She helped us get clarity on what made our business different and worked with us to reposition for a new market. The results have been pretty amazing. We are doubling our revenue year over year. What’s more, Rhonda works with positivity kindness, and grace that is very uplifting… she’s truly a joy!
Paula Adduci, Founder, SanFrancisco
500% Growth in One Year
I just wanted to say how grateful I am for the work you do Rhonda and the wisdom you’ve shared with me. As a result of your guidance, we’ve increased our proposal win rate from 35% to 65% and increased revenue by 500% in one year.
Katie Osborn, Founder, Brooklyn, New York