Be different or be part of the herd
Differentiation strategies for clearer conversations, shorter sales cycles, better ROI on marketing and customers who actually get it.
You know something is off but you’re not sure what.
I figure it out!
"We were investing $120,000 a year on marketing but the results weren't translating into business growth. Rhonda identified several problems: unclear of our ideal client, spending money on the wrong channels and most importantly we looked and sounded the same as our competitors. She interviewed our clients, found out what was different about us and came up with a powerful new message that broke through the noise and created real impact."
Feinberg Consulting, Michigan
Stop the guesswork
You may think you know your clients but do you really? For 25 years, my stakeholder interviews have been uncovering competitive advantages, missed opportunities and the messages that land.
"As an international organization with chapters in 14 countries, we wanted to better understand where our greatest opportunities for growth existed. Rhonda Interviewed our leaders in each country and uncovered opportunities we hadn't been able to see ourselves. She identified the words that matter most to our members, and helped us align our 14 chapters around a common value proposition."
The Hoffman Institute International, London UK
Make marketing work for you. Stand out. BE different.
Rhonda interviewed my key clients, all CEOs and surfaced insights I'd never considered including the name of my company was not working for me. Her knowledge of brand building is exceptional. The result was a new name, new way to talk about what we do, and a new website. Sales nearly doubled when we relaunched. The expertise, the creative vision, the professionalism, it rivalled anything a big agency could have delivered.
ClearShift, Toronto
I’m Rhonda Page
In 2007 while interviewing for a brand strategist position, I was asked to take three personality tests: Strengthfinder, Foresight, and Birkman. All three revealed the same thing: My greatest strength is Clarifying. I gave myself the Twitter name Claritygirl and started a journy of providing clarity to business leaders, showing them the things that others missed. I've helped some of the world's most iconic brands uncover hidden insights, customer needs, unseen opporunties, and the words that make them stand out.