Clearshift: Sales Doubled after Rebrand

The Challenge

Ipicus (pronounced 'I pick us') was doing high-profile change management work for Fortune 500 CEOs and non-profit leaders but the brand wasn't speaking to the audience. Name and messaging were unclear, visuals didn't reflect the level of clients they were serving.

What Clients Said:

They help us find the way forward out of difficult situations, we had no idea of the breadth of services they offer, they need to change the name.

New Name + Message + Image

ClearShift, The Way Forward

  • Stakeholder Interviews

  • New name and message

  • Agency Selection and management

  • Total rebrand

  • Exective photoshoot

  • Creative Direction

The logo of ClearShift, featuring the words 'clear' in light gray and 'shift' in black, with the tagline 'The Way Forward' underneath.