In September 2024, I hit a turning point in my career. After two and a half years as a CMO for one client, the end of my contract brought both challenges and opportunities. I had no idea what to do next.

The next four months turned into a time of deep reflection and a chance to reassess my strengths, passions, and the best way forward and then something happened.

Brand evolution can be tricky for agency owners. So how do you evolve or make a strategic shift without worrying about client retention. There’s an easy way to do it.