TOPICS

The Power of One Great Connection

At 12, I sold 100 boxes of Girl Guide cookies to one customer and won the competition. That’s when I first learned the power of one great connection. In art college, I landed an internship with a world-famous graphic designer in Los Angeles simply by reaching out. Years later, when I wanted to teach an online class, I messaged one person on LinkedIn and that single connection led to 1,000 registrations.

I’ve lived in New York, Los Angeles, Paris, and Vancouver, and I have friends, colleagues, and clients all over the world because connecting has always been my superpower. I’ll show you how to create friendships, partnerships, and business opportunities with ease and a sense of fun with no pitching, pushing, prodding, or poking required.

How to be a LinkedIn Connector without annoying people

I’ve been using LinkedIn since day one. Over the past 2 decades I’ve build my own conneciton system that work without Premium, Sales Navigator, paid ads or pushy outreach. I lead a group of 170,000 members had have created hundreds of meaningful business relationships and dozens of clients by doing outreach in a certain way. Upgrade your LinkedIn profile and learn how to create generative conversations with potential clients in real time. Become the person people want to connect with.

The Agency Wake-Up Call: The Real Reason Clients Aren’t Buying

Creative agencies are facing a pivotal moment. Traditional business development tactics, rebranding, refreshed messaging, and louder marketing aren’t landing. Clients have changed. What they want, how they buy, and what they value have shifted dramatically. Many agencies are frustrated, overworked, underpaid, and dangerously close to burnout. This talk is a wake-up call for creative agency owners and leaders ready to stop spinning their wheels and start evolving to be the business clients actually want to hire.

How to turn an RFP that makes no sense Into a Big Win

An RFP lands in your inbox. You look it over. It’s not only poorly written but it doesn't make a lot of sense. Do you toss it aside or spend hours grinding through it and hope for the best? Neither! I’ve turned the most confusing, impossible RFPs into some of the biggest wins. I'll look forward to showing you how to do it.

The unexpected way to get new business

I developed a stakeholder interview methodology over 25 years ago that I teach to creative agencies not as a sales tactic, but as a way to truly understand clients. The surprising outcome? New business. By getting comfortable having real conversations without feeling pushy, you can get new business almost effortlessly.