The Challenge

Ipicus (pronounced 'I pick us') was doing high-profile work for Fortune 500 CEOs and nonprofit leaders but the brand wasn't speaking to the audience. Name and messaging was unclear, offering hard to pin down, visuals didn't reflect the level of clients they were serving.

What Clients Said:

They help us find the way forward out of difficult situations, we had no idea of the breadth of services they offer, they need to change the name.

The New Name + Message:

ClearShift, The Way Forward

The Results

Sales doubled on launch of rebrand