The best strategic decisions begin with better insights.
Uncover your greatest opportunities, sharpen your message, and strengthen your competitive advantage.
Are you wondering…
Where your greatest opportunities for growth are?
Why your marketing isn’t delivering results
Why you are competing on price?
What your clients truly value about you?
Is your message reaching the right people?
How do you align leadership around a clear direction?
Are your sales people talking about the right things?
Stop guessing and ask
For 20 years, I’ve been using my Client Insight System™ for stakeholder interviews that uncover competitive advantages, unique opportunities and the messages that land.
Who would you like me to speak to? Your clients? Your sales team? Your Marketing team? Your Leadership team? Employees? Investors? Partners?
For several years, I had been on the lookout for someone to help me take my business to the next level. Someone “who knew their stuff.” When Rhonda presented to my Mastermind group, I could tell she would be able to satisfy my high standards. She conducted a series of interviews with nine of my key stakeholders – all CEO’s and Executive Directors of large organizations. The interviews revealed insights about my business that had never crossed my mind. I learned that the promise I thought was relevant to my clients was neither clear nor what they were looking for. We then worked together to get clarity on a promise that would link to a new name, logo, image and website.
Dianne LeBretton, CEO, ClearShift
"As an international organization with chapters in 14 countries, we wanted to better understand where our greatest opportunities for growth existed. Rhonda Interviewed our leaders in each country and uncovered opportunities we hadn't been able to see ourselves. She identified the words that matter most to our members, and helped us align our 14 chapters around a common value proposition."
The Hoffman Institute International, London UK
"We were investing $120,000 a year in an in-house marketing team, but the results weren't translating into meaningful business growth.
Rhonda interviewed our clients and and quickly identified that the problem was that we sounded exactly the same as all of our competitors. She came up with a powerful new message for us that broke through the noise, set the stage for our marketing and created real impact.
Feinberg Consulting, Michigan, U.S.A.
I had the privilidge of working with Rhonda at Dossier Creative. Her role was Brand Insights Director, working with clients in uncovering key brand insights which provided the foundation for exceptional creative work to be done.
Rhonda, used her in depth experience in understanding the entire brand birthing process to help Dossier's clients gain clarity on where there brand was, is, and most importantly where they could be in the future. Her strong relational approach to her work, professional demeanour, and a desire to exceed a clients expectations has given her and her client's success.
Lyndon Friesen, Ignitor Leadership Development