When marketing stops feeling like an investment and starts feeling like a drain
You're spending real money on sales and marketing. It's not working.
You know something is off. Your pipeline isn't where it should be. You're losing deals you should be winning. And no matter what you try nothing moves the needle.
"Our offices in New York, Brussels, Geneva, and Sydney, all invested significant time in refining our message. While we felt we were on the right track, we needed to know whether it was actually landing with clients.
Rhonda provided an independent perspective. She conducted in-depth interviews with our clients across North America and Europe and her research confirmed that our message was partly resonating, but it wasn't communicating our value as clearly or convincingly as it could. She gave us the words that worked and uncovered opportunities to strengthen our approach.
Base Design, Brussels
The Differentiation Roadmap™
Real Insights and a game plan for revenue growth.
Based on the problem you wish to solve, I build a clear picture of what's really going on by interviewing key stakeholders such as: clients, partners, sales, marketing, customer service, operations and investors to surface the missing pieces, the missed opportunities, and the messages that matter. Then I give you the clarity you've been looking for and a precise game plan to act on.
Strategic business deep dive · Stakeholder interviews · Ideal client profile · Competitive positioning review · Marketing audit · Your complete game plan
After many successful years in business, the market changed and new business was no longer coming to us the way it always had. We asked Rhonda to help figure out what was going on and she interviewed our most important clients. We learned that our clients perception of us was a bit off. We had to make some changes and hire new staff with specific job titles. Its been 4 years and our business has dramatically improved.
Lewis Moberly, London UK
Also available:
Business Repositioning · Brand Alignment Investor-Ready Review · Marketing ROI Review · Sales Team Playbooks · Mentoring Your Internal Marketing Team · Hire and Manage Your Creative Agency · Brand Clarity Sprints · High Performance Team Workshops · Coaching & Mentoring