Amplify your impact

Discover a new way to drive business development enhance marketing effectiveness and investor presentations. Gain impact with clarity and focus. Uncover hidden opportunities and create engaging messages that connect meaningfully with your audience.

Join the next cohort and get clarity quickly.

A group program for Founders, Marketers, Creative Agencies and anyone launching a new product, service or business who’s looking to make more impact and get marketing ROI

Ready for strategic edge?

  • A team brainstorming around a desk with wireframe sketches, notes, and a laptop. People are writing and organizing ideas using markers and sticky notes.

    Validate Your Idea

    Learn to use Stakeholder interviews to reveal hidden opportunities, validate an idea and highlight what makes you stand out. You will gain a clearer understanding of your competitive advantages and the messages that will resonate deeply with your audience.

    Review your brand’s visual and design elements and identify inconsistencies and opportunities to improve impact.

  • Close-up of a fan deck of color swatches with various shades of green, blue, and purple, used for color matching and design.

    Build The Blueprint

    Your blueprint will be an operations manual for sales, marketing, business development or investor presentations. It will describe your competitive edge, compelling story, and target audience.   

    You’ll have a framework for colours, fonts and the type of imagery and customer touchpoints. Everything your team needs to scale with confidence, delivered in one short and powerful document. 

  • A black spiral notebook with "PLAN:" written on it, placed on a bright yellow background, accompanied by a white pen on the right.

    SEt up marketing ROI

    Build a high-performing marketing engine. Optimize agency relationships, develop high-performing in-house teams, set up a department, connect with top creative talent, and get ROI on your marketing dollars.

Stand out. Get Ready to Scale. Build for the future. Attract a different client, customer, strategic partner, or investor. Become positioned for business development success. Boost your marketing engine. Get Traction. Validate an idea. Optimize your agency. Get Marketing ROI. Hire an agency. Set up an in-house department. Connect with top creative talent. Inspire your sales team. Enhance Marketing Effectiveness. Launch and Scale. Business Development Optimization. Improve your digital presence. Improve conversion. Pinpoint your marketing strategy. Strong Value Proposition. Prep for an investment presentation. Activate Potential. Get Focused.

the impact lab details:

Next cohort: April 1 - 29th, 2025

Group program

6 Zoom sessions - April 1, 8, 10, 15, 22, 29

Workbook and templates

$2,400 USD (earlybird $400 discount before March 1) bring team members or your agency team $350 each

6 Group Sessions plus 4 Private coaching sessions $3,400 USD (earlybird $400 discount before March 1)

Note to Creative Agencies: This is an opportunity to get clarity on your own business, connect with and learn from client types or send a client that needs brand strategy.

Topics we’ll cover:

  • Conducting Stakeholder Interviews

  • Differentiation

  • Brand Positioning Strategy

  • Budgeting for Creative work

  • Selecting the Right Agency

  • Strategic Agency Management

  • In-House vs. Agency Model

  • Avoiding common agency pitfalls

  • Maximizing Agency Value

  • Structuring a Creative Department

  • How to structure an RFP for the best outcome

  • Maintaining Brand Consistency

  • AI tools for efficiency

After many successful years in business, the market changed and business no longer coming to our door.  We asked Rhonda  to help figure out what was going on and she interviewed our most important clients. We learned was that none of them saw us as having a strategic capability and that really hurt. Our strategy was inherent in our creative. We realised the need to make strategy overt and chargeable. We hired new people and gave them strategy related titles. Its been 4 years since then and our business has dramatically improved. 

Robert Moberly, Founder

I just wanted to say how grateful I am for the work you do Rhonda and the wisdom you’ve shared with me. As a result of your tools, we’ve increased our new project win rate from 35% to 65% and increased our revenue by 500% in one year.

katie osborn founder

When we started working with Rhonda, 5 years ago, our business had reached a plateau and we felt stuck. She helped us get clarity on what made our business unique and worked with us to reposition for a new market. The results have been pretty amazing. Our company is thriving. We are doubling our revenue yearly and now have the right team in place to support our growth. What’s more, Rhonda works with positivity kindness, and grace that is very uplifting… she’s truly a joy!

Paula Adduci, Founder

Disclaimer: The content provided in this webinar/online course is for informational and educational purposes only. While every effort has been made to ensure the accuracy and reliability of the information presented, the organizers and presenters do not guarantee specific results or outcomes. Participation in this webinar/online course does not constitute professional advice or endorsement. By attending, you acknowledge that results may vary based on individual circumstances. The organizers are not responsible for any actions taken based on the content provided. Always seek professional advice for personalized guidance.