I'm a former graphic designer who became the business development go-to person for top agencies worldwide. After bringing in millions in new business and watching the industry shift dramatically, I had a sobering realization: even brilliant creative work won't save agencies that refuse to evolve. I created this training because I've seen too many talented agency owners struggle with outdated models while their competitors reinvent the rules. After 6 months of intensive research with both agencies and clients, I discovered what's really happening and moreimportantly, what you can do about it.