Are you looking to Scale? Differentiate? Get ROI on marketing?
You're spending real money on marketing. It's not working.
You know something is off. Your pipeline isn't growing. You're losing deals you should be winning. And no matter what you try nothing moves the needle.
"Our offices in New York, Brussels, Geneva, and Sydney, all invested significant time in refining our message. While we felt we were on the right track, we needed to know whether it was actually landing with clients.
Rhonda provided an independent perspective. She conducted in-depth interviews with our clients across North America and Europe and her research confirmed that our message was partly resonating, but it wasn't communicating our value as clearly or convincingly as it could. She gave us the words that worked and uncovered opportunities to strengthen our approach.
Base Design, Brussels
The Best Strategic Decisions Begin with insights
The Differentiation Roadmap
Based on the problem you wish to solve, I build a clear picture of what's really going on by interviewing key stakeholders such as: clients, partners, sales, marketing, customer service, operations and investors to surface the missing pieces, the missed opportunities, and the messages that matter. Then I give you the clarity you've been looking for and a precise game plan to act on.
Strategic business deep dive · Stakeholder interviews · Ideal client profile · Competitive positioning review · Marketing audit · Your complete game plan
After many successful years in business, the market changed and new business was no longer coming to us the way it always had. We asked Rhonda to help figure out what was going on and she interviewed our most important clients. We learned that our clients perception of us was a bit off. We had to make some changes and hire new staff with specific job titles. Its been 4 years and our business has dramatically improved.
Lewis Moberly, London UK
Also available:
Business Repositioning · Investor Presentation Review · Marketing ROI Review · Sales Team Playbooks · Mentoring Your Internal Marketing Team · Hire and Manage Your Creative Agency · Brand Clarity Sprints · High Performance Team Workshops · Business Development Coaching & Mentoring
As a business owner and President, I scaled a manufacturing company from $23M to $53M in revenue and led a successful exit. I’ve since worked with leadership teams across North America and internationally to improve performance, margins, and organizational effectiveness
I met Rhonda when I first started consulting. I had a smattering of clients in different industries and had a hard time explaining what I do. Rhonda quickly identified the opportunity of consulting to CEO’s of manufacturing companies. It was basically sitting right in front of me, but I didn’t see it. We worked together to create a brand positioning, and she gave me the words to describe what I do. She helped me put together a website and even directed a video shoot and wrote the scripts so I could do some marketing videos.
Todd Grierson, Grierson Consulting
For several years, I had been on the lookout for someone to help me take my business to the next level. Someone “who knew their stuff.” When Rhonda presented to my Mastermind group, I could tell she would be able to satisfy my high standards. She conducted a series of interviews with nine of my key stakeholders – all CEO’s and Executive Directors of large organizations. The interviews revealed insights about my business that had never crossed my mind. I learned that the promise I thought was relevant to my clients was neither clear nor what they were looking for.
Dianne LeBretton, CEO, ClearShift