Marketing companies and creative agencies bring me in when their clients need a higher level of strategic clarity. I work seamlessly as part of your team and your clients get a level of strategic thinking that sets your work apart.
Research + Insights
Stakeholder Interviews
Strategic interviews that surface what's working, what isn't, and what nobody is saying in meetings — for differentiation, content strategy, and new opportunity identification.
Competitive Clarity
Not a data dump of what competitors are doing but a sharp read of how they're positioning themselves in the market, where their messaging is weak, and the specific gap your client can own. The kind of analysis that requires human judgment, pattern recognition, and strategic instinct.
Ideal Customer Clarity
Defining exactly who the right client is, what they need, and how to speak directly to them so every marketing dollar works harder.
Strategy + Positioning
Brand Clarity Workshops
Facilitated working sessions that align leadership and teams around what the brand stands for, what makes it different, and how that difference shows up in everything they do.
Message Architecture
Building the messaging hierarchy that runs consistently across every channel, the core message, the proof points, the language your whole team uses.
Sales Team Alignment Workshops
A sales team that isn't aligned to the brand message is working against the very marketing your client is investing in.
Design Management
Design Sourcing & Agency Management
Finding the right creative agency for the specific challenge and managing that relationship so the strategy doesn't get lost in translation between brief and execution.
Creative Direction
Ensuring the creative work is strategically grounded that it's not just beautiful but doing the job it was hired to do.
Agency Growth
Business Development Coaching & Training
Building the skills, confidence, and strategy to bring in better clients at better rates without feeling like you're selling.
Client Service Workshops
With Neuroscientist and transformation specialist, Dr. Terrie Hope, these workshops help your team understand their value, elevate engagement, and show up differently. The result: an exceptional team, exceptional service, exceptional customer experience and knowing you have the right people on the bus.
Community & Coaching
The Clarity Lab is a peer advisory group for creative professionals, fractional marketers and adjacent industry professionals who are done figuring it out alone. We meet weekly on Zoom and have real conversations about real challenges.