Feinberg Consulting: 120K marketing spend with no ROI Detroit Michigan and Delray Beach Florida
The Challenge
Feinberg had two pressing challenges: $120K in annual marketing spend that wasn't pulling its weight, and the right clients weren't finding them.
The Insight
Stakeholder interviews revealed Feinberg's true differentiator: speed. Families navigating the addiction and recovery system are often left waiting months for meaningful help, pushed from one dead end to the next. Feinberg moves differently, equipped to take action within 48 hours. That insight became the foundation of their positioning: Get the Right Help Fast.
The Approach
We rebuilt their entire content strategy around Get the Right Help Fast and got ruthless about where the money was going. Facebook Ads and other high-cost, low-return channels were cut. In their place, we raised the profile of the CEO through earned media and podcast placements, and worked closely with the business development team to make sure the right message was reaching the right people.
The Impact
Marketing spend began to show a return. Inquiries increased. And the families reaching out were the ones Feinberg was built to help.
Strategic Business Reivew
Stakeholder Interviews
Ideal client persona
New messaging
Agency Selection and management
Creative Direction
Strategic Thought Leadership and content
Executive Coaching
Business Develoment Coaching
You Don’t have to Face a Crisis Alone. Get the Right Help Fast!
Ideal Client Persona: James, CEO
High performer, high net worth, family man, married 20 years, involved in the community.
His story:
James thought his family was doing well until his 25-year-old son lost his job for showing up to work high. The Son says there’s nothing wrong and to stop bugging him, but now he’s stoned during the day at home. He is watching what’s happening and getting more panicked by the day. He’s a guy who can handle a lot, but he’s starting to feel unglued by this situation, and his wife is completely panicked. They are googling, calling friends, talking to therapists, but nobody seems to have any good answers. He feels like he needs to move quickly now, but is not sure what to do. He is devastated watching his son deteriorate. He feels like he has failed as a parent.
